Create a user-friendly interface for an online Pilates course app, where the functionality should be available, flexible and easy.
Key focus area
What are the challenges or barriers with app use?
What is important for a great app experience?
How much should the user be allowed to decide of the layout and adaptations?
Core customer needs
Availability: Ability to make the functionality available where you are
Minimalism: Not in need of equipment to complete the courses
Easy to use: A simple user flow throughout the process, from finding the right course to playing the content.
Lean User Experience is a process that embraces Lean-Agile methods. It implements functionality in a minimum viable increment and determines success by measuring results against a benefit hypothesis. Lean Canvas is a one-page business plan template that helps you deconstruct your idea into its key assumptions.
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